http://www.mmo-champion.com/content/3949-WoD-Equipping-for-Battle-WoD-Crafted-Armor-Apr-28-Hotfixes-Blue-Posts-Ashran
Basically, two tiers of Honor Gear -- one you get very quickly, the other is slower that you gotta work towards. A minimum I-level that you scale up to when you go to Random Battlegrounds, rewards for doing better in the match instead of just AFKing. And loot bags that might sometimes have gear in them.
This sounds like it has promise!
One of the main reasons I never did PvP is because I hated that whole "Bend over until you're wearing honor gear" crap.