I just received this last night. As we engaged the next mobs, I thought I'd check out the effect. Lo and behold, every person in the raid suddenly was holding a stack of black bread. Luckily, I didnt wipe us and no on died (cant mem or cast with a loaf of bread in your hands, can you?) so we all thought it was funny. Suprised more than a few people let me tell you.
Apparently, it can also agro mobs in the same way that Mass Mod rod does too, coz they hate mass summons...
Funny as hell though...
Horsey will never go hungry now... ;-)