Well, it's inexpensive pay-to-win
There's not a whole lot of pay-to-win here in Dust 514 land, and what's here is kind of odd - in a conversation with Eurogamer, the VP of CCP Games Morgan Godat explains that, though you will be able to buy high-end gear, it'll cost "about $0.24 cents in real money", but you lose it every time you die.
"We're still tuning prices," he said. "The costs will change according to the feedback we get on the [still going] beta, but I believe when I calculated it last, at its most high end, if you assume someone came in and had to buy with real world money, the best gear for a serious throw down, it was like a 24 cent thing." This is, of course, top-tier gear, and that's after actually earning all of the skills to use that gear too.