You may not use any name or other intellectual property belonging to SQUARE ENIX or any other third party in your use of the Game (for example, naming a character after a celebrity, company, product or superhero).
It is a very ambiguous clause though.
No, it's pretty straightforward. You may not name a character after a celebrity. The meaning is very clear and concise. A young child could understand. I do understand that "celebrity" can be subjective, but only so much can be done about that.
Take Blizzard for example. Trademarked food product by Dairy Queen, supervillain by Marvel. And its the name of a video game company too.
It's also the name for a severe snow storm, and a spell in game. Yes the word Blizzard can be trademarked/copyrighted at the same time for a food product, a comic book character, and a game company. As long as no one can reasonably confuse one with the other that's fine. I once saw a vitamin supplement advertised on TV called "Megamen." That's not a problem as long as they don't claim that it can turn you into a blue fighting robot or try to tie it somehow back to the character Mega Man without Capcom's permission.
Then there's McDonald (no s), easily confused with the fast food chain but it can be a person's name.
It's a generic name as long as one doesn't try to attach it to producing fast food or act as though they represent McDonald's when they don't.
And celebrities, I'm sure they only focused on current names (Anyone going to flag Willrogers, Jimmystewart, Maewest, Rodserling, Hgwells, Janeausten?). How often were character names gone after? (Jamestkirk, Spock, Iamnotspock, Perrymason, Kojak, Jimrockford, Thebeaver, Eddiehaskell, Wardcleaver, Magnumpi, etc).
They could go after those names though. SE is inconsistent with their enforcement of their own policy, but that's their prerogative unless some complaint or judgement is filed on behalf of a trademark or copyright holder.
Now, the OPs names are basically asking for it. A lot of people won't be offended or think the name is in bad taste but go meh at it. Natzi might offend some Germans given that being a touchy subject in Germany just as Tojo and some of the names of the top military figures in wartime Japan would be touchy (as would Aum Shinrikyo or any mention of sarin) and any misspelling of Hitler certainly would trigger some kind of response at some point. Of course, names like Napoleonbonaparte or Papadocduvalier might not get a reaction. I think the clause is just a loose "just in case a celebrity contacts us and is offended by a name they saw/heard was in the game or a company doesn't like a player using their product/character's name". When a GM gets a offensive name request, no matter what the motive on the person reporting the name (legitimate offense, trolling, revenge), if it's brought to their attention they are going to have to respond if it fits the criteria (i.e. someone offended by Uglykitten isn't going to get the name changed).
Yeah it's pretty much a CYA by SE. They're doing it to protect themselves from angry customers and potential legal action. They also want their game to maintain a certain appearance, and keeping player names in check is part of that.
As for recent political names (Bush, Obama, Hillary Clinton), they may react to that because the political climate has become increasingly toxic from the late '00s on. It's approaching 1850s-1880s levels of vitriol and combativeness. Non-political/non-news sites/forums tend to avoid politics and try and enforce it because it often degenerates into a lot of fighting once again because of that climate (like some sports forums) because in some venues (ahem, Yahoo Sports) it spills over into comments that have absolutely nothing about politics. It's that some people are so worked up, their bile just bubbles up and spills over everywhere they post. Those are political names. Ironically, Georgehwbush might get less reports than Georgebush or Georgewbush (and the reports might come from idiots who think H.W. was W.). I doubt you'll get flagged for Williamhenryharrison or Grovercleveland. The political climate in Japan, Korea, China, from what I see in the news (mainly NHK) doesn't seem anywhere near as rancorous as in the US (occasional throwing of chairs aside).
Well, the name doesn't really have to be offensive to break the TOS. Politicians are celebrities to varying degrees. While I don't know that there are any universally loved politicians, the names of such people would be just as much a violation as the name of <Insert Murderous Dictator Here>. The more controversial name is much more likely to get reported as you say, but if someone wanted to they could report "Motherteresa" as a violation of TOS as well. Yes I know she's not a politician, but she's about as close to a universally respected person that I could think of. Edited, May 23rd 2012 7:02am by Camiie Edited, May 23rd 2012 10:11am by Camiie