This is a quest giver. The quest he gives is Beetle Wrangling. Hail him and follow the prompts. You receive a massive net.
The task is to "wrangle" 8 Giant Death Beetles.
In order to complete this task you must start killing the giant death beetles. You can not kill the ones in the Market place. You are told they like to hide in dark places. There are some around the edges of the zone.
The key to this quest is that you must get each beetle under 30% health and then click your Massive net from a bag slot. Once done the mob poofs and you get a different item. This item (sorry forgot the name) must then be given back to the Beetle Herder. After hand in, you will get another Massive net. Rinse and repeat until you have captured 8 beetles.
Your faction with Mitius, Herald of Change has gotten better
Reward: Minature Rallosian Visor